Of countless Google algorithm updates introduced over the last decade, here are the ones that changed SEO forever. Google claims to update its search algorithm several thousand times per year. In the absolute majority of cases, Google algorithm updates are too small to notice. But, every once in a while, Google introduces a change so… continue reading »
What is Google Algorithms? Google’s algorithms are a complex system used to retrieve data from its search index and instantly deliver the best possible results for a query. The search engine uses a combination of algorithms and numerous ranking factors to deliver webpages ranked by relevance on its search engine results pages (SERPs). In its early years,… continue reading »
Today, owning a business means understanding the world of online marketing. Whether you are running a business or preparing a start-up, it’s highly recommended that you invest in the digital market. Creating a user-friendly website for your company and/or brand makes it possible to compete in the larger market. Many businesses don’t realize the whole… continue reading »
Local results appear for people who search for businesses and places near their location. They’re shown in a number of places across Maps and Search. For example, you’ll probably see local results if you search for “Italian restaurant” from your mobile device. Google will try to show you the kind of nearby restaurant that you’d like… continue reading »
12 Tips for Selecting a Web Design Agency Planning for a website redesign is exciting but can also be equally overwhelming. The complexities of website design, development, marketing and strategy require specialized competencies, so selecting the right agency for your business can often make or break your initiative. With so many factors to take into consideration,… continue reading »
The Benefits of Online Marketing for Small Businesses Online marketing is important when it comes to small businesses. This is because consumers are online during this age in time and you want to make sure that when they are searching for something on the web that they come across your company. Having professional website development… continue reading »
The 5 Most Common Digital Marketing Strategies In a digital age, where most users have computers and mobile devices, accessing websites, social networks, and other online media, has become part of day-to-day living. Thus, many companies have adopted digital marketing strategies to continue to promote their products and services to these users via these channels…. continue reading »
5 Steps to Creating a Powerful Content Marketing Strategy In the last decade, internet and online marketing techniques have drastically altered the way in which we share information, introducing a profound impact upon the world of internet-related businesses. Especially throughout the last few years, there has been a focus upon inbound techniques over outbound tactics,… continue reading »
How to Choose the Best Keywords for Your Online Marketing Campaign In his book Ultimate Guide to Pay-Per-Click Advertising, internet marketing expert Richard Stokes helps you master advanced search engine strategies from top search engine marketers to increase your sales. In this edited excerpt, the author explains his six-step process for choosing the best keywords… continue reading »
Keep an eye on these 4 emerging Internet marketing trends If you care about your company’s future, you must pay attention to emerging trends and get a head start on the next big marketing craze. The first businesses to use the Internet, social media, and other online tools for marketing gained huge advantages in fast-paced… continue reading »
